|
Raw Data
This is the raw data behind the Weekly Video Rental Activity
charts.
The first column is the week in question. The next two columns (under
the "Activity" heading) show the aggregate video rental activity in the US
market. Video Store Magazine provides estimates of total weekly video
rental revenue while Video Business provides an estimate of the total rental turns for the
week). The last three columns (under the "Change" heading) calculate each
source's change from the prior week expressed as a percent.
Because of the difficulty in comparing revenue vs rental turns directly,
comparing the percentage change from individual sources makes it easier makes it possible
to determine when there is Rental Information Provider Consensus (RIPC) and when there is
not. I
Please see the notes at the bottom for an
explanation of some potentially confusing data.
About
Us | New! | Top 10 | Trends | Links | Home | Email |
NOTES:
Video Business doesn't publish two weeks in December.
Upon return from their hiatus in January, they publish rental data for the weeks that they
were out but they stagger them in such a way that it is possible, by looking at the
current week's info and the previous week's info, to fill in the gaps for all the weeks
they were on holiday. However, this workaround is not possible for tracking individual
titles.
Video Business' reporting week ends on Tuesday (the
day most new videos are released) while Video Store ends their weeks on Sunday.
The date you see on this chart is a Sunday and the data for VSM is for the
week ending that Sunday. Please note that, for Video Business, the data reported is
actually for the following Tuesday.
The week ending November 16, 1997 marked the return of
Alexander & Associate's Video Flash data to the pages of Video Business. This change
resulted in a 60% "increase" in rentals from the prior week. This
"increase" didn't really happen. It was a one time accounting change that makes
the Video Business chart look kind of funny unless you're aware of it. This note is not
relevant at this time because the current charts do not go back that far.
Video Store Magazine changed the formulas they use to
calculate weekly rental data in early Spring of 1997, prior to the period tracked by
Videodyne. Again, this not is not relevant to the current charts.
Copyright © 2000 Convergentdata.
All rights reserved.
Convergentdata and Videodyne are trademarks of Convergentdata
Please address comments, critiques, criticisms to the webmaster
Last Updated on November 03, 2000
legal
disclaimer
|
