The Videodyne Home Video Information Website - Trade Wars!

Trade Wars! Graphic

Consumer Home Video Rental Activity

The table below shows the data used to create the charts shown on the Trade Wars! page. Video Store Magazine and Video Business, the two weekly trade journals covering the home video industry, publish their own estimates of aggregate consumer video rental activity--total revenue in the case of Video Store Magazine and total rental turns in the case of Video Business.

This table compares each magazine's estimates of weekly rental activity for 1998 vs 1997.

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Weekly Rental Data. You need to enable graphics to view it.

*VSM estimates = millions of dollars.  VB estimates = millions of turns.

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Last Updated on April 14, 1999