The Videodyne Home Video Information Website - Trade Wars!

Trade Wars! graphic
For the Home Video market researcher who just can't get enough historical aggregate video rental demand information, the two charts below track total home video rental activity in the United States for all of 1998 compared to all of 1997. This lets you see where we've been for the last two years and where we might be going if  the rental pattern repeats itself.

This data was published each week in the two trade journals covering the home video retail industry, Video Store Magazine and Video Business.  This page will be updated with 1999 information at the end of the second quarter.

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Click on either chart to see the underlying data.

Video Store Rental Revenue chart

Video Business Rental Turns chart

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Last Updated on April 14, 1999